Football analysis for EFL clubs

Data that decides. Decisions that compound.

We deliver finished football analysis your staff can use, from the opponent brief and the post-match review to set pieces, regular check-ins and recruitment, and we are now building tracking data into that work. Start with a free brief on your own team.

Request a free brief on your team See what a club gets

Who it's for

We arm the people who decide

In League One and League Two the analysis department is often one person, and even in the Championship the week asks more of a department than there are hours to give: the opponent brief, the review, the recruitment meeting and the board's questions. We multiply what that analyst can do rather than replace them, handing the work back finished so their hours go on the conversations only they can have.

The suite

What a club gets

The match week sits at the centre, because the brief and the review come round with every fixture, and everything else is timed to the decisions a club makes across its season. Recruitment and tracking data each have their own section further down.

Live

Match-Week

Pre-Match Brief

Before every fixture the staff receive a brief and coach deck built for your side rather than a generic report on the opponent: your team's strengths are set against their weaknesses, so the plan is bespoke to the match you are about to play. Every read is statistically grounded and tied to what wins games in your division, and the brief closes with a short manager's note on what to do about it.

  • Your strengths against their weaknesses: where this particular match can be won
  • How they attack and defend, and how their shape changes when they are ahead, level or behind
  • Where they get opened up, and whether this season's side still plays the way last season's did
  • Players to handle: where each one collects the ball, where it goes next and how to cut the supply
  • Players to go at: the weak link to attack and where on the pitch to find him
  • Set-piece threat at both ends: what they create from dead balls and what they concede from them

For head coach, assistant coach and the analyst preparing the week

Live

Match-Week

Post-Match Review

After every fixture the staff receive a review and coach deck that judges both the process and the outcome, so the debrief starts from the evidence of the whole ninety minutes rather than the scoreline or its loudest moments. It lands as soon as the match data is in.

  • What the brief got right and what it got wrong, kept on record so the reads sharpen as the season goes on
  • Performance and result judged separately, so a good display in defeat is not lost and a fortunate win is not mistaken for a good one
  • The lessons from the game and the priorities for the next one, in a short note for the head coach
  • The players who moved, for better or worse, and what it means for the next match

For head coach and the analyst leading the review

Live

Set-Piece Engine

A deep dive into one club's season from dead balls, at both ends of the pitch. It works on your own side or on an upcoming opponent, and it can stand alone or sit within a season of match-week work.

  • Corners, delivered free kicks and long throws, attacking and defending
  • Where the deliveries go and which of them actually lead to chances
  • Where the side gives chances away from dead balls, and how those chances come about
  • Priorities for the set-piece coach, in the order they are worth working on

For set-piece coach, head coach and analyst

Live

Regular Check-ins

At regular points through the season, and again at its close, the club gets a measured look at where it stands against the objectives it set, so the conversation with the board runs on evidence rather than on the last three results.

  • Where performance is running ahead of those objectives and where it is falling behind, and what the evidence points to in each case
  • What has changed in the team's play since the last check-in
  • A one-page season snapshot for the sporting director and the board

For sporting director, head coach, CEO and the board

Live

League & Club Reviews

The league review shows what separates the top of the division from the rest, and the club review sets your own strengths, squad gaps and priorities against that picture, so planning starts from where the club actually stands.

  • What the sides at the top do differently, and what that means for a team like yours
  • How your team attacks and defends compared with the rest of the division
  • Your club's strengths, and the gaps in the squad that matter most
  • Priorities the club can plan a season and a transfer window around, set pieces included

For owner, CEO, sporting director and head coach

Live

Player & Team Questions

Any question that comes up in preparing for a matchday, about one player or one team, gets its own answer, whether it comes from the head coach, the analyst or the recruitment meeting.

  • One player: where he hurts a side, where he can be beaten, and how far his record can be trusted
  • One team: how it attacks and defends against the rest of its division, and how that shifts with the score

For head of analysis, head coach and recruitment staff

Coming soon

Recruitment Model

Our recruitment model is coming soon: players across the divisions ranked against the need a club names, so the search starts wider than the names already in circulation.

For sporting director and head of recruitment

One picture

Every layer of your season, in one place

Each piece of the work adds a layer, from the league around you to the next match and the next signing, so the club makes its decisions with the whole picture in front of it.

  1. Your decisionMade by your staff, with every layer behind it
  2. The windowPlayers weighed before the club commits
  3. The matchProcess and outcome, judged after every game
  4. The opponentYour strengths set against their weaknesses, before every fixture
  5. Your clubYour strengths, your gaps and the objectives you have set
  6. The leagueWhat wins in your division, and where you stand in it

Across the season

When each piece arrives

The work follows the football calendar, with each piece timed to the moment the decision it informs is being made.

Q1

Q2

Q3

Q4

A fixture: brief before, review after Check-in

  • Pre-season

    The league and club reviews and a set-piece deep dive on your own side, built on last season's data, so the new season's objectives start from where the club actually stands.

  • Before every fixture

    The pre-match brief and coach deck on the opponent, with the manager's note for the week's planning.

  • After every fixture

    The post-match review, setting what happened beside the brief and carrying the clear priorities into the next game.

  • Through the season

    Regular check-ins against the club's own objectives, with a one-page snapshot for the sporting director and the board.

  • Each transfer window

    Position briefs and player dossiers prepared in advance, so the club is ready the moment the window opens, and bespoke work on the opportunities that arise while it is open, including the loan destinations that would suit its young players.

Recruitment

Better information before the club commits

Signings are the decisions a club lives with longest, so the analysis has to be honest about what the evidence can and cannot tell you. Everything here is prepared as information for the club's own recruitment staff, who make every decision, and each part is marked so you know exactly what exists today.

The Position BriefLive

Name the position you are recruiting for and the players you are weighing, and we return a dossier on each, showing where he hurts opponents and where he can be exposed, with a plain-English comparison between them, and the decision stays with your recruitment staff.

Is his record real?Live

We tell you how far a player's data can be trusted, which matters most when a fee would rest on one good season.

Where should he go on loan?On request

For a parent club we set out which destinations suit a young player best, so a loan can be chosen on the evidence instead of reputation.

What will fix the problem we have spotted?In development

Where we identify a gap in the side, we set out the profile that fills it and the players who fit that profile, as information for your recruitment staff.

Who else is like the player we want?In development

Alternatives to a player the club is already interested in, so there is a second and a third option if the first falls through or the price climbs.

Who replaces the player we are losing?In development

A replacement for someone already in the building, matched on the job he does for the side rather than on his position alone.

Who plays like the best in the role?In development

Players matched against a top-level example, so the club can look for the qualities of an elite player at a level and a price it can reach.

Tracking data

What happens away from the ball

Much of what decides a match happens away from the ball, in the runs, the pressing and the shape a team holds between one action and the next. Tracking data brings that part of the game into view, and we are building it into the analysis we give clubs, so that the whole of a performance is in the picture.

Illustration: a pass, the off-ball runs that made it possible and the press that tried to stop it
The pass The runs that made it possible …and the press that tried to stop it Illustration

StatusOur tracking data work is in development and is not yet part of what a club receives. We are glad to talk it through with any club that would like to know more.

  • Runs that move a defence

    Tracking shows the runs that pull a defence out of shape and the space they create, work that shapes a game without ever showing up on the scoresheet.

  • Pressing and recovery

    It shows how a team presses, how well it recovers when the press is beaten and which players hold it together.

  • The whole performance

    A player's physical output can be read alongside the rest of his game, so that a performance is judged as a whole rather than in pieces.

  • Shape without the ball

    It shows how a team holds its shape without the ball, which is where a block either stays compact or is pulled apart before the danger arrives.

Keeping ourselves honest

We hold our own work to account

Every read we give a club is one we are prepared to be judged on, so we check our own work with the same rigour we bring to the analysis itself. When the evidence stops supporting something we have been saying, we stop saying it, because a club deserves to know what we no longer believe as clearly as what we do.

Where we draw the line

What we don't do, and why

  • No scorelines or forecasts

    We do not sell scorelines, win probabilities or forecasts, because the value to a club lies in understanding how a side plays and not in a number attached to the result.

  • No picking your team

    The brief says where a side can be hurt and how its threats might be cut off, but selection and the game plan belong to the head coach and the staff, because they know the dressing room in a way the data cannot.

  • No raw data dumps

    You receive finished analysis, not raw data tables to work through, because the point is to give your analyst time back.

  • Not an agency

    We work for clubs, never for players or their representatives, and we never place players or act on either side of a transfer, which means we have no stake in who a club signs.

Founder

Investment rigour, applied to football

Alex Thomas

Alex Thomas

Founder

Alex Thomas founded Endgame Analytics to bring the discipline of investment decision-making to football, where a view is worth only as much as its reasoning and the evidence that later tests it. He graduated from Durham University with First Class Honours in Economics and holds an MSc in International Money, Finance & Investment with Distinction. He works as a Portfolio Manager, has passed Level II of the CFA® Program and is currently undertaking the Oxford Artificial Intelligence Programme at Saïd Business School, University of Oxford.

Endgame Analytics is supported by an advisory network with experience across the Premier League and the EFL.

The Opening Brief

See it on your own team first

We would rather show you what we can do than tell you. The Opening Brief is a pre-match brief written on your own team, as your next opponent would see it. It is free, one per club, so your staff can judge the work on the side they know best, and an email or a WhatsApp message is all it takes to ask for one. Pricing for the wider suite is on request.

Emailendgame_analytics@outlook.comWhatsApp+44 7405 491989

Tell me your role and what you would like: the Opening Brief, a Position Brief on players you are weighing, or another part of the suite.